OUR FOUNDERS
STEVE MCGEE
CEO + FOUNDER
Steve McGee is a proven leader recognized for pioneering trends, redefining customer experiences, and spearheading marketing overhauls that rejuvenate sales. In his role as Senior Vice President and Divisional Merchandise Manager for Kohl’s Department Stores, McGee increased market share by $300M over three years, and while Senior Vice President of Bed Bath & Beyond, built a high-performing team, more than tripling annual revenue. Founder of Arroya Studios, today McGee offers services that span the home goods sector from innovative product design and development to effective brand building/marketing with quantifiable results, like helping award-winning designer and author Jennifer Adams grow the sales of her lifestyle-driven brand by 6 times at Costco in just two years.
JIN S. SEO
PRINCIPAL
Jin Seo is an accomplished cross-category designer with the material expertise and strong vendor networks integral to the productive resolution and implementation of design ideas, objectives, and processes. As VP Product Design & Development for PTS America, her ability to deliver style and value while meeting technical specifications and quality standards increased the account’s revenues by 40% within 1 year, building two private label dinner/serve ware programs designed for Target. With a multi-decade career in creatively aligned industries, including fashion, action sports and home design, Seo has elevated brands and engineered new industry-first products for companies from Ralph Lauren and Hurley to GAP, Inc., and Bed Bath & Beyond.
DENNIS KENNEY
CMO
Dennis Kenney is a renowned entrepreneur, brand strategist, and communication expert with a proven track record of leading global marketing initiatives that elevate brands to new heights. As the Chief Marketing Officer (CMO) and co-founder of Arroya Studio, Dennis has played a pivotal role in shaping the company’s identity as a leader in luxury textiles and home décor. Under his leadership, Arroya Studio has collaborated with top-tier brands and publications, including Elle Magazine, solidifying its reputation in the high-end design market.
A former Creative Director of 260 Sample Sale, Dennis has worked with over 100 global brands, crafting impactful marketing campaigns and driving brand growth. With over two decades of experience in brand development, public relations, and marketing across industries, from fashion to media, his expertise in storytelling and market positioning has made him a sought-after consultant for global brands looking to enhance their image and impact.
In addition to his business acumen, Dennis is a TEDx speaker and public speaking coach, specializing in executive communication, pitch development, and brand storytelling. He is also a professor of strategic communication at NYU Stern, where he equips business leaders with the tools to communicate persuasively and navigate high-stakes presentations. His experience extends to coaching leaders at Harvard Business School, Columbia Business School, and the London School of Economics, refining their presentation skills and helping them establish credibility in competitive industries.
With a degree from Carnegie Mellon University, a master’s in communication from Northwestern University, and a doctorate in progress at Johns Hopkins University, Dennis combines academic rigor with real-world business experience. His leadership at Arroya Studio reflects his commitment to excellence, innovation, and creating timeless luxury for discerning clientele worldwide.